When a Prospect Simply Cannot Imagine How a Product Can

question 64

Multiple Choice

When a prospect simply cannot imagine how a product can be used,a salesperson's best strategy is to:

• A)use a product demonstration
• B)convert features to benefits
• C)cover one idea at a time
• D)appeal to more than one sense
• E)use more technical terms

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Definitions:

Elastic Than Industry

A condition or scenario where a particular firm or product has a higher sensitivity to price changes compared to the overall industry.

Monopolist

A single seller in a market, possessing significant market power, and facing little to no competition in offering a unique product or service.

Elastic Segment

A section of the demand curve where consumers are highly responsive to changes in price, indicating elasticity of demand.

Elastic Segment

A portion of the demand curve where consumers are highly responsive to changes in price.