The Ferrante Company Sells Custom Music Mixes to Retail Stores

question 32

Multiple Choice

The Ferrante Company sells custom music mixes to retail stores for the purpose of creating a specific mood and increasing sales. Ferrante's major innovation is the ability to correlate sales activity, customer movement, and customer behavior to the songs playing in the background. Jeff Baliyut, a sales representative with Ferrante, is meeting with the merchandising director of a major retail chain that sells kitchen accessories and specialty foods.
-Which of the following is a need-satisfaction question Jeff can ask the merchandising manager?

• A)If I understand you,knowing only the song playing when the customer reaches the register doesn't take into account patterns of shopping,purchasing triggers,or waits in a checkout line?
• B)Do you have point-of-purchase software that allows you to track time and amount of purchase?
• C)How does your current music provider track the correlation between songs and purchases?
• D)Would it help you to be able to track songs as customers browse and shop,as well as tracking mixes that lead to the actual purchase,to be able to mix songs for better sales?
• E)Does knowing the song playing at the moment the customer gets to the register give you the information you really need to create an effective mix?

---

Definitions:

African-Americans

A term referring to citizens or residents of the United States who have ancestry from any of the Black racial groups of Africa.

Stress Levels

The intensity of stress response in an individual, influenced by both external situations and internal perceptions and reactions.

Young Adults

Individuals in the transitional phase of development between adolescence and full-fledged adulthood, typically between the ages of 18 and 25.

Racial Discrimination

Unfair treatment of individuals based on their race or ethnicity, rather than their merits or actions.