Kaygo Tires, Inc

question 31

Multiple Choice

Kaygo Tires, Inc. designs and manufactures tires for the trucking industry. Their products include tires for semi-cabs as well as trailers of various sizes and weight limits. Tyler, a sales representative for Kaygo, is meeting with a trucking company that delivers primarily lumber and other supplies to home improvement and construction retailers.
-Of the following,which would be the most effective proof device to demonstrate the benefits of Kaygo tires?

• A)a detailed PowerPoint presentation
• B)a test-drive in which the buyer can feel the difference in tires
• C)a testimonial from another buyer about the excellent post-sale service
• D)a research report showing decreased fuel costs from using the tires
• E)a series of questions designed to discover what the buyer needs

---

Definitions:

KABC-II

The Kaufman Assessment Battery for Children, Second Edition (KABC-II) is a comprehensive cognitive assessment tool for children that evaluates processing and cognitive abilities.

Wechsler Scales

A set of standardized tests designed to measure intelligence and cognitive ability in children and adults.

Cattell-Horn-Carroll Model

A comprehensive framework of human cognitive abilities that combines the theories of Raymond Cattell, John Horn, and John Carroll, identifying broad and narrow abilities.

Fluid Intelligence

The capacity to reason quickly and think abstractly, enabling problem-solving and the ability to learn new information.