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Letters from satisfied customers are ineffective sales tools.
E. H. Weber
A pioneering psychologist and physician known for his work in the somatosensory system and Weber's Law, which relates to the perceived change in a stimulus to its initial intensity.
Absolute Differences
The minimum amount by which two sensory stimuli can differ for an individual to perceive them as different.
Gustav Fechner
A German philosopher, physicist, and experimental psychologist who founded psychophysics, studying the relationship between the physical properties of stimuli and the sensations they produce.
Psychological Sensation
The subjective experience or perception of a stimulus through the mind's interpretation of sensory information.
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