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ScranTone is a paper mill and supplier serving the Upper Midwest. Since the commercial paper market is saturated, the only room for growth is to expand existing accounts or to win over competitors' accounts. Kevin Salazar is a sales representative who has gotten another meeting with the purchasing agent for the copy centers at a large university system. The purchasing agent has been buying from ScranTone's main competitor for three years. Kevin met with the purchasing agent two months ago but was unable to make a sale.
-Which need-satisfaction strategy does Kevin most likely use?
Cash Dividend
A distribution of a portion of a company's earnings, decided by the board of directors, to a class of its shareholders in the form of cash.
Investing Activities
Transactions that involve the purchase or sale of long-term assets and other investments, typically reported on a company's cash flow statement.
Cash Dividend
A distribution of a portion of a company's earnings to its shareholders in the form of cash.
Financing Activities
Transactions between a company and its investors or creditors related to equity and debt, including issuing shares and obtaining loans.
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