When Giving a Persuasive Sales Presentation,the Salesperson Should Put the Strongest

question 61

Multiple Choice

When giving a persuasive sales presentation,the salesperson should put the strongest appeal:

• A)either at the beginning or the end of the presentation
• B)at the midpoint of the presentation
• C)in the slides for the presentation,but not presented verbally
• D)in the follow-up e-mail after the presentation
• E)during the qualifying phase,even before need identification

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Definitions:

Commercial Paper

An unsecured, short-term debt instrument issued by corporations, typically for the financing of accounts receivable, inventories, and meeting short-term liabilities.

Short-term Investments

Investments typically held for one year or less, intended for quick conversion to cash without a significant risk of loss.

Money Market Accounts

Deposit accounts that offer higher interest rates than regular savings accounts, with limited transaction capabilities.

Petty Cash

A limited fund held in reserve to facilitate the prompt settlement of minor sundry outlays.