Customers Who Perceive Added Value Are Less Likely to Choose

question 8

True/False

Customers who perceive added value are less likely to choose a competing product simply on the basis of price.

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Definitions:

Element of Surprise

A sudden, unexpected aspect in a situation or narrative that can evoke a strong reaction or response.

Direct Approach

A straightforward and unambiguous way of presenting information or addressing issues.

Negative Organizational News

Information communicated within an organization that is unfavorable or presents a challenge to the company and its stakeholders.

Buffer

A temporary storage area in computing used to hold data while it's being moved from one place to another or a person or thing that reduces a shock or impact.