The Number of Calls Made on an Account Should Most

question 14

Multiple Choice

The number of calls made on an account should most likely:

• A)equate to the maturity of the product
• B)correspond to the seniority of the salesperson
• C)be the same for all accounts in the territory
• D)vary from salesperson to salesperson
• E)relate to the sales potential of the account

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Definitions:

Program Evaluation

The process of assessing the effectiveness and efficiency of a program, project, or policy.

Observational Methodology

Research approaches that involve the systematic recording of observable behaviors or phenomena without manipulating the experimental environment.

Qualitative Data

Non-numerical information collected through methods like interviews, observations, and text analysis, which provides in-depth insight into a subject.

Phases of Program Evaluation

Sequential steps involved in assessing the planning, implementation, and effectiveness of program objectives.