What Is the Best Suggestion for Assessing Sales Force Productivity

question 74

Multiple Choice

What is the best suggestion for assessing sales force productivity?

• A)Recognize that frequency of sales calls is the best indicator of success.
• B)Realize that sales call frequency must be compared to the profit earned on each account.
• C)Recognize that assessing sales force productivity is more"art"than"science."
• D)Compare salespeople with others on the sales force who have similarly-sized territories.
• E)Compare a salesperson's current productivity with past productivity.

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Definitions:

Developing a Solution

The process of creating strategies or actions to solve identified problems or challenges.

Summative Evaluation

Assessment conducted at the end of a project or a specific period to determine its efficacy or outcomes.

Accomplished Its Objectives

Refers to successfully achieving the goals or purposes that were intended.

Evaluation Research

The systematic application of scientific methods to assess the implementation, processes, and outcomes of programs, aimed at measuring their effectiveness and impact.