The Promotion Element of a Marketing Program Can Be Subdivided

question 16

Multiple Choice

The promotion element of a marketing program can be subdivided into the areas of:

• A)sales,promotion,and advertising
• B)market research,personnel,and product publicity
• C)product research,product design,product production,and product publicity
• D)public relations,place,personal selling,and personnel
• E)sales promotion,public relations,personal selling,and advertising

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Definitions:

Unemployment

The situation when people who are willing to work at current wage rates cannot find jobs.

Aggregate Demand

Aggregate demand represents the total quantity of all goods and services demanded by the economy at various price levels, in a given period of time.

Phillips Curve

A financial principle illustrating a reverse correlation between unemployment levels and inflation rates within an economy.

Aggregate Demand (AD)

The total demand for all goods and services within an economy at different price levels, during a specific time period.