When Developing a Product Strategy,the Salesperson Must

question 37

Multiple Choice

When developing a product strategy,the salesperson must:

• A)review information on consumer motivation
• B)adopt the marketing concept
• C)adopt the sure-win philosophy
• D)consider price above other aspects of the product
• E)use feature-benefit analysis

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Definitions:

Optimal Amount

The most desirable quantity that maximizes efficiency or benefits based on available resources and constraints.

Expand R&D

The process of investing more resources into Research and Development to innovate and improve products or services.

Expected Rate Of Return

The anticipated profit or loss on an investment, expressed as a percentage of the investment's original cost.

Perfectly Elastic

Describes a situation in market demand or supply where the quantity demanded or supplied changes infinitely in response to any change in price.