Part of the Customer Strategy Is Understanding How a Given

question 2

Multiple Choice

Part of the customer strategy is understanding how a given customer plans to make a purchase,because:

• A)how the customer plans to buy tells us why the customer wants to buy
• B)the salesperson also needs to have a strong prospect pipeline and new account base
• C)the salesperson won't know what product to sell the customer without knowing the customer's buying process
• D)the selling process should be aligned with the buying process to make the sale go smoothly
• E)the buying process is something the salesperson should decide,not the customer

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Definitions:

Average Variable Cost

The variable costs associated with production, when divided by the number of units produced, indicate the cost per unit.

Marginal Cost

The cost of producing one additional unit of a good or service, an important concept in economics for determining the optimal level of production.

Average Total Cost

The total cost to produce a given quantity of output divided by the quantity of output produced; it includes all opportunity costs.

Diminishing Marginal Returns

Refers to a point in production where adding an additional factor of production results in a smaller increase in output.