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There Are Three Types of Organizational Buying Situations: New-Task Buy,straight

question 31

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There are three types of organizational buying situations: new-task buy,straight rebuy,and modified rebuy.


Definitions:

Predictability

The ability to foresee and anticipate future events or outcomes based on existing patterns or data.

Continuity

The unbroken and consistent existence or operation of something over a period of time.

Primary Sources

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