Terrance Simpson Is a Sales Representative for Swim-Tex, a Swimming

question 47

Essay

Terrance Simpson is a sales representative for Swim-Tex, a swimming pool service and supply company. Swim-Tex sells the chemicals needed for pool maintenance as well as pool accessories like slides, ladders, and diving boards. Swim-Tex sells to both consumers and businesses.
-Terrance positions certain swimming pool accessories,such as slides and diving boards,to appeal to baby boomers with grandchildren. Which influence on buying decisions is most important in this situation?
A)role
B)culture
C)social class
D)reference group
E)organizational culture

• A)role
• B)culture
• C)social class
• D)reference group
• E)organizational culture