Terrance Simpson Is a Sales Representative for Swim-Tex, a Swimming

question 8

Essay

Terrance Simpson is a sales representative for Swim-Tex, a swimming pool service and supply company. Swim-Tex sells the chemicals needed for pool maintenance as well as pool accessories like slides, ladders, and diving boards. Swim-Tex sells to both consumers and businesses.
-Terrance should most likely understand a customer's emotional buying motives because such motives are:
A)only overcome by nonverbal communication
B)foundations for rational buying motives
C)influential in most buying decisions
D)factors in cost/benefit analyses
E)barriers to most high-end sales

• A)only overcome by nonverbal communication
• B)foundations for rational buying motives
• C)influential in most buying decisions
• D)factors in cost/benefit analyses
• E)barriers to most high-end sales

---

Definitions:

Cognition

The intellectual activities or procedures used to gain understanding and knowledge by means of reasoning, experiencing, and perceiving with the senses.

Reinforcement Schedule

A pattern that defines how often a desired response will be reinforced.

Rats

Rodents often used in scientific research due to their physiological and genetic similarities to humans.

Biological Predisposed

Refers to a natural inclination or tendency in individuals to develop certain characteristics or disorders based on genetic factors.