The C in the Acronym CRM Stands for ________

question 23

Essay

The C in the acronym CRM stands for ________.

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Definitions:

Firms

Businesses or companies engaged in commercial, industrial, or professional activities.

Sales Orientation

A business approach focused on selling as many products or services as possible, sometimes at the expense of customer needs or satisfaction.

Customer Orientation

a business approach focused on understanding and meeting the actual needs and desires of customers, rather than just selling products or services.

Customer Satisfaction

The measure of how products or services provided by a company meet or surpass customer expectation.