Why Might a Researcher Use a Structured Interview Rather Than

question 24

Multiple Choice

Why might a researcher use a structured interview rather than an unstructured one?

• A)The desired data for this interview are quantitative.
• B)Interview time is limited.
• C)The researcher is collecting only demographic data for the study.
• D)The research subjects are confused and garrulous.
• E)Other data were gathered previously, using an unstructured interview.

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Definitions:

Ball and Brown

Researchers who conducted seminal work in accounting, notably on the relationship between stock prices and companies' earnings announcements.

Fundamental Analysis

An approach to evaluating a security that involves examining related economic, financial, and other qualitative and quantitative factors.

Neglected Stocks

Stocks that are under-followed or ignored by analysts and investors, often resulting in undervaluation.

Market Efficiency

A market theory that suggests that asset prices fully reflect all available information, making it impossible to consistently achieve higher returns than the overall market.