When Vonage Decided to Increase Its Sales of Its Voice

question 104

Multiple Choice

When Vonage decided to increase its sales of its voice over Internet protocol (VoIP) services to business customers rather than focusing only on consumers,it recognized that it needed information about how these buyers differed from its existing clients.Therefore,it purchased three firms that already function in business markets: Simple Signal,Telesphere Networks,and Vocalocity.Not only do those acquisitions provide it with customer data it can use in its preapproach planning,but they also provide introductions to potential business customers,leading Vonage to predict that it would be able to increase its B2B revenue by 40 percent.Vonage salespeople likely access all this information immediately and conveniently from the firm's

• A) direct marketing system.
• B) B2B selling system.
• C) customer relationship management system.
• D) customer response management system.
• E) indirect marketing system.

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Definitions:

Inventory Card

A document used to track information about an item in inventory, including description, quantity, and location.

Adhesive Flags

Small pieces of paper or plastic that are sticky on one side and are used for marking pages, annotating documents, or organizing information by color-coding.

Comparison Pricing

The practice of comparing prices of products or services to find the most cost-effective option.

Medical Assistant

A healthcare professional who supports doctors and other health professionals, typically in a clinic or office setting.