Unlike Advertising,public Relations

question 87

Multiple Choice

Unlike advertising,public relations

• A) supports promotional efforts by generating "free" media attention and good will.
• B) accounts for a greater increase in marketing spending.
• C) converts mass media advertising into direct marketing.
• D) is considered a human resource function.
• E) should not be considered part of the marketing area.

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Definitions:

Authoritative Stance

A position of power or control that is assertive and commanding, often used in decision-making processes.

Sexual Orientation

An individual's pattern of emotional, romantic, or sexual attraction to others, based on their gender which can be heterosexual, homosexual, bisexual, etc.

Personal Prejudices

Preconceived opinions or attitudes held by an individual that are not based on reason or actual experience.

Professional Work

Involves tasks or duties performed by individuals in a formal occupation requiring specialized knowledge and skills.