Unlike Advertising,public Relations

question 87

Multiple Choice

Unlike advertising,public relations

• A) supports promotional efforts by generating "free" media attention and good will.
• B) accounts for a greater increase in marketing spending.
• C) converts mass media advertising into direct marketing.
• D) is considered a human resource function.
• E) should not be considered part of the marketing area.

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Definitions:

Accumulated Depreciation

The total depreciation for a fixed asset that has been charged to expense since the asset was acquired and made available for use.

Machinery

Heavy industrial equipment used in the production of goods or for performing services, which can include machines for manufacturing, assembly, and packaging.

Fixed Asset Turnover Ratio

The number of sales dollars earned per dollar of fixed assets, computed by dividing sales by the average book value of fixed assets.

Labor Intensive

A process or industry that requires a large amount of human labor compared to capital investment.