Brent Is Working on an Advertising Campaign to Promote Downtown

question 79

Multiple Choice

Brent is working on an advertising campaign to promote downtown businesses.He knows the increasing number of advertising communication channels available and changes in consumers' media usage

• A) will force him to use PSAs.
• B) increases consumers' preference for high-pressure persuasive advertising.
• C) makes his job more difficult.
• D) makes it easier to select media.
• E) makes budget more important, and creativity less important.

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Definitions:

Interstate Commerce

The trade, traffic, or transportation of goods, services, or money across state borders within the United States.

Antitrust Laws

Legislation designed to promote competition and prevent monopolies, oligopolies, and other practices that reduce market competition.

Microsoft

A global technology company known for its software products, including the Windows operating system and the Office suite.

Sherman Antitrust Act

A landmark federal statute passed in the United States in 1890 that outlawed monopolistic business practices.