After Using Market Research to Identify the Target Audience for His

question 139

Multiple Choice

After using market research to identify the target audience for his advertising campaign,Jorge will next use this information to

• A) develop creative advertising copy.
• B) assess the potential effectiveness of his ad campaign.
• C) buy advertising time.
• D) set explicit and measurable objectives for the campaign.
• E) develop PSAs for distribution in lieu of advertising.