Explain How Google Analytics Helped Puma Develop Its Marketing Strategy

question 36

Essay

Explain how Google Analytics helped Puma develop its marketing strategy.

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Definitions:

Flooding

In behavior therapy, a form of exposure treatment in which the client is taken directly into a feared situation until his or her panic subsides.

Counterconditioning

A behavior therapy technique where a positive response is conditioned to replace a negative or undesirable response to a stimulus.

Unconditional Positive Regard

A concept in client-centered therapy proposing that therapists should accept and support their clients without judgment.

Reinforcer

Any stimulus that strengthens or increases the probability of a specific response or behavior.