Regardless of the Objective of an Advertising Campaign, Each Campaign's

question 58

Multiple Choice

Regardless of the objective of an advertising campaign, each campaign's objectives must be

• A)sincere and emotional.
• B)consistent with those of the available media.
• C)either informative or persuasive but not both.
• D)specific and measurable.
• E)designed for use in both a pull and a push strategy.

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Definitions:

Puberty Rites

Traditional ceremonies that mark the transition from childhood to adulthood.

Sexual Maturity

The stage in an organism's life cycle when it becomes capable of reproductive activity.

Secular Trend

Trend that can be seen only by observing several generations, such as the trend toward earlier attainment of adult height and sexual maturity, which began a century ago in some countries.

Primary Sex Characteristics

Organs directly related to reproduction, which enlarge and mature during adolescence.