When Developing an Advertising Message, the Message Should Focus on

question 137

Multiple Choice

When developing an advertising message, the message should focus on

• A)the producer.
• B)the advertising environment.
• C)solving problems for consumers.
• D)creating investment opportunities.
• E)niche media balance.

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Definitions:

Behaviorism

The school of psychology that defines psychology as the study of observable behavior and studies relationships between stimuli and responses.

Humanism

The view that people are capable of free choice, self-fulfillment, and ethical behavior.

Trait Theory

is a psychological perspective that suggests personality is composed of a number of broad traits, which are consistent patterns of thoughts, feelings, and behaviors.

Superego

In psychoanalytic theory, the part of the personality responsible for moral standards and self-critical judgment.