The Advertising Message "People Are Not Looking for Quarter-Inch Drill

question 43

Multiple Choice

The advertising message "People are not looking for quarter-inch drill bits; they are looking for quarter-inch holes" suggests that advertising messages need to

• A) emphasize technology.
• B) focus on quality.
• C) inform consumers about opportunities.
• D) focus on solving problems.
• E) engage in mild puffery.

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Vulnerable

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The force or drive behind the generation of new ideas, artistic expressions, or problem-solving techniques.

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