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George Wants to Increase the Number of Visits to His

question 122

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George wants to increase the number of visits to his insurance firm's website,which specializes in rental insurance for college students.George decides to target Internet users who search for the terms "apartment," "insurance," and "student." Which of the following will be most helpful to George?


Definitions:

Unconscious

Part of the mind that is inaccessible to the conscious mind but that affects behavior and emotions, a fundamental concept in psychoanalytic theory.

Subconscious

Part of the mind that operates below the level of conscious awareness, storing memories, desires, and experiences that influence conscious thought and behavior indirectly.

Id

The Id is a concept in psychoanalytic theory referring to the part of the psyche that is the source of instinctual impulses and demands for immediate satisfaction of primitive needs.

Ego

Part of Sigmund Freud's model of the psyche, the ego represents the realistic part that mediates between the desires of the id, the demands of the environment, and the moral standards of the superego.

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