________ Appeals Help Consumers Make Purchase Decisions by Offering Facts

question 6

Multiple Choice

________ appeals help consumers make purchase decisions by offering facts in advertising messages and strong arguments built around relevant issues, explaining key benefits of the firm's products and services.

• A)Emotional
• B)Niche marketing
• C)Informational
• D)Institutional
• E)Reminder

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Definitions:

Fixed And Variable Cost

Fixed and Variable Cost are two types of costs incurred by businesses; fixed costs do not change with the level of production or service, while variable costs vary directly with the level of production or service.

Planning Budget

A budget created at the beginning of the budgeting period that is valid only for the planned level of activity.

Oil Well Service Company

A business that provides a variety of services to the oil industry, including drilling, maintenance, and repair of oil wells.

Planning Budget

A budget created for a specific level of activity, used as a tool for decision-making and financial planning.