Omnichannel Retailers Use Consumer Information Collected from the Customers' Internet

question 65

Multiple Choice

Omnichannel retailers use consumer information collected from the customers' Internet browsing and buying behavior to send dedicated e-mails to customers promoting specific products or services in an effort to

• A) slay the category killers.
• B) compete with off-price retailers.
• C) drive their supply chain.
• D) increase their share of wallet.
• E) combat the inroads made by big-box specialty retailers.