Danielle Is Creating an Advertising Message Designed to Appeal to Consumers

question 96

Multiple Choice

Danielle is creating an advertising message designed to appeal to consumers' fears of having their home broken into.Danielle's message will focus on a(n) __________ appeal.

• A) emotional
• B) niche marketing
• C) informational
• D) institutional
• E) reminder

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Definitions:

Power Source

A component or system that provides electrical power to a circuit or device.

Electrostatic Attraction

The force of attraction between oppositely charged particles.

Inversely

A term describing a relationship between two variables whereby they move in opposite directions; as one increases, the other decreases.

Coulomb

A quantity of electrons equal to 6.253 x 10^18.