The Additional Sales That Can Be Attributed to an Advertising

question 16

Multiple Choice

The additional sales that can be attributed to an advertising campaign are known as

• A)payload.
• B)impact.
• C)lift.
• D)the campaign increment.
• E)ROI.

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Definitions:

Oedipus Complex

A psychoanalytic theory from Freud that describes a child's feelings of desire for the opposite-sex parent and jealousy and rivalry with the same-sex parent.

Freudian Stage

Refers to any of the developmental phases in Sigmund Freud's theory of psychosexual development, each characterized by fixation on a different pleasure area of the body.

Phallic

Relating to or resembling a phallus; often used in psychoanalytic theory to describe the stage of psychosexual development focused on the genitals.

Fixated

An intense focus or obsession on a particular object, concept, or person, often to the exclusion of other considerations.