Gretchen Has Just Started as a Fashion Marketing Intern for an Up-And-Coming

question 15

Multiple Choice

Gretchen has just started as a fashion marketing intern for an up-and-coming design firm.She expected to immediately begin implementing the four Ps she had learned about in class.Instead,she was asked to work on a project identifying important events where celebrities might wear the fashions.Gretchen soon realized that this activity was part of __________,directly related to marketing.

• A) sales promotions
• B) cause-related marketing
• C) public relations
• D) press release development
• E) a push-pull strategy

---

Definitions:

Minimum Payments

The smallest amount of money that one is required to pay on a debt by a specified due date to avoid defaulting.

Interest Costs

The cost associated with borrowing funds, typically expressed as a percentage of the total amount borrowed.

Self-Interest

That which each firm, property owner, worker, and consumer believes is best for itself and seeks to obtain.

Behavioral Economists

Researchers who study the psychological, social, cognitive, and emotional factors on the economic decisions of individuals and institutions and how those decisions vary from those implied by classical theory.