Tess Is the Marketing Manager for a Fast-Food Restaurant Chain

question 60

Multiple Choice

Tess is the marketing manager for a fast-food restaurant chain.She uses a target return pricing strategy because her firm's primary objective is to

• A) increase profits.
• B) increase sales.
• C) decrease competition.
• D) build customer satisfaction.
• E) broaden the product line.

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Interest

The cost of borrowing money, typically expressed as a percentage of the amount borrowed, paid to the lender over a specific period.

World's Population

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Living Standards

The measure of financial wealth, comfortability, possessions in terms of goods, and necessary items afforded to a distinct social class or area.

Birthrates

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