If the Marketing Communication Has Piqued the Interest of Its

question 114

True/False

If the marketing communication has piqued the interest of its target market, the goal of subsequent IMC messages should be to move the consumer from "I want it" to "I like it."

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Definitions:

Sociological Studies

Academic research or analysis that focuses on social behaviors, institutions, structures, and functions within human society.

Influences

The capacity to have an effect on the character, development, or behavior of someone or something, or the effect itself.

Mass Communication

is the process of creating, sending, receiving, and analyzing messages to a large audience through various mediums.

Radio Station

A service that broadcasts radio waves to provide audio content to the public over a certain frequency.