When Using the Rule-Of-Thumb Method for IMC Budgeting, Prior Sales

question 112

True/False

When using the rule-of-thumb method for IMC budgeting, prior sales and communication activities are used for guidance.

---

Definitions:

Terminals

End points for data transmission, or facilities where cargo containers and goods are transferred between different modes of transportation.

Travelers

Individuals who move between different geographic locations, for purposes ranging from leisure and tourism to business.

Takt Time

is the rate at which a finished product needs to be completed in order to meet customer demand, essentially setting the pace for production lines.