In Integrated Marketing Communications, Encoding Involves

question 76

Multiple Choice

In integrated marketing communications, encoding involves

• A)converting consumers' ideas into value propositions.
• B)differentiating noncommercial speech from commercial speech.
• C)converting the decoder into the receiver.
• D)interpreting click-through rates.
• E)converting the sender's ideas into a message.

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Definitions:

Completely

Totally or entirely; having all parts or elements.

Reality Principle

A concept in psychoanalysis that describes the ability of the mind to assess the external world and act upon it accordingly, as opposed to acting on the pleasure principle.

Ego

In psychoanalytic theory, the part of the personality that mediates between the demands of the id, superego, and reality.

Guilt/Pride Principle

A psychological concept that suggests emotions like guilt and pride are fundamental in guiding moral behaviors and forming a sense of personal responsibility.