Examlex
Especially for marketers with new products or services, IMC is needed because
Total Asset Turnover
A financial ratio that measures the efficiency of a company's use of its assets to generate sales revenue.
Average Total Assets
A measure calculated by averaging the total assets a company has at the beginning and end of the financial period, used to evaluate asset efficiency.
Net Sales
The amount of a company's gross sales minus its returns, allowances, and discounts.
Days' Sales in Inventory
A financial metric indicating the average number of days a company takes to sell its inventory.
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