It Is Often Difficult for Retailers to Distinguish Themselves from Their

question 28

Multiple Choice

It is often difficult for retailers to distinguish themselves from their competitors through the merchandise they carry because

• A)they do not carry enough merchandise.
• B)consumers no longer recognize brand equity.
• C)big-box food retailers are shifting into specialty store product lines.
• D)there is not enough merchandise to go around.
• E)competitors can purchase and sell many of the same popular brands.

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Definitions:

Distortion

The alteration of the original shape or other characteristic of something, often in a way that misrepresents reality.

Media Richness

The capacity of a communication medium to effectively convey information and promote understanding, often depending on its ability to handle multiple cues, facilitate feedback, and establish personal focus.

Uncertainty

The state of having limited knowledge or lack of sureness about the present or future, often causing stress or indecision.

Ambiguity

The quality of being open to more than one interpretation; lack of clearness or definiteness in meaning or intention.