The Highest Level of Awareness Occurs When Customers Mention a Specific

question 27

Multiple Choice

The highest level of awareness occurs when customers mention a specific brand name when asked about a product or service. Marketers call this

• A)the primacy effect.
• B)aided recall.
• C)top-of-mind awareness.
• D)category dominance.
• E)elevated awareness.

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Definitions:

Cultural Differences

The variations in the practices, customs, and behaviors observed among diverse cultural groups.

Communication Openness

The degree to which communication in an organization is encouraged to be free, honest, and without restrictions.

Nondefensive

An open and receptive attitude that does not involve guarding oneself against criticism or perceived attacks.

Closed Communication

A communication style or system where information is restricted, limiting open dialogue, feedback, and the free exchange of ideas.