All of the Following Statements About Public Relations Are True

question 28

Multiple Choice

All of the following statements about public relations are true except

• A) PR has become increasingly important as costs of other forms of marketing communications continue to increase.
• B) consumers have become increasing skeptical of marketing claims made in conventional media.
• C) media coverage generated by PR is seen as more credible than paid advertising.
• D) because of its high cost, the use of PR has waned in recent years.
• E) public relations activities often support other promotional efforts.

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Definitions:

Corporate Culture

The shared values, behaviors, ethics, and organizational ethos that characterizes members of a corporation or business.

Wrongful Hiring

A legal claim that arises when an employer negligently hires an employee who is unfit or dangerous, leading to harm or damage.

Constructive Dismissal

A situation where an employee resigns due to the employer creating a hostile or untenable work environment, effectively being forced out.

Working Conditions

The environment, physical and psychological, in which an employee works, including factors such as safety, hours, and ergonomics.