Which Statement Best Describes Personal Selling

question 126

Multiple Choice

Which statement best describes personal selling?

• A)It involves a larger audience than advertising.
• B)It is primarily indirect communication.
• C)It is primarily informational communication, not persuasive communication.
• D)It is the two-way flow of communication between a buyer and a seller.
• E)It involves encoding while advertising involves only decoding.

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Definitions:

Threats

Potential or actual negative forces or obstacles outside or inside an organization that could cause harm or impede progress.

BCG Matrix

A strategic planning tool that categorizes a company's business units or products into four quadrants based on their market share and market growth rate, to help in decision-making.

Categories

Classified groups or divisions within a larger system, often used to organize information or items.

Positioning

The strategy of placing a brand or product in the market to occupy a distinct place in the minds of target customers relative to competing products.