Brenda Wants to Reduce Mass Media IMC and to Increase

question 134

Multiple Choice

Brenda wants to reduce mass media IMC and to increase the use of personalized marketing communication messages.To achieve this goal,Brenda will likely increase her use of

• A) sales promotions.
• B) advertising.
• C) public relations.
• D) price reductions.
• E) direct marketing.

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Definitions:

Obedience

The act of following commands or instructions from authority, often studied in psychology.

Self-Interest

Actions or considerations primarily aimed at one's own benefits or well-being.

Ethical Decision-Making Approach

describes a process that involves evaluating and choosing among alternatives in a manner consistent with ethical principles and values.

Guiding Principles

Fundamental beliefs or ideals that provide direction and help in decision-making within an organization or individual's life.