List the Steps in the AIDA Model and Explain Why

question 74

Essay

List the steps in the AIDA model and explain why each step is important to marketers.

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Definitions:

20th Century

refers to the period from 1901 to 2000, noted for significant social, political, and technological changes worldwide.

Maslow's Hierarchy

A theory in psychology proposed by Abraham Maslow outlining a hierarchy of human needs, from basic physiological needs to self-actualization.

Abraham Maslow

An American psychologist known for creating Maslow's hierarchy of needs, a theory of psychological health predicated on fulfilling innate human needs.

Communication Process

The sequence of steps involved in the exchange of information, including the generation, sending, receiving, and interpreting of messages.