When Retailers Extend Their Services to the Internet and Become

question 2

True/False

When retailers extend their services to the Internet and become omnichannel retailers,they are able to satisfy a broader range of customers' needs and wants.

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Definitions:

Sleeper Effect

A delayed increase in the impact of a message that occurs when an initially discounted message becomes effective, as the discounting cue is forgotten over time.

Persuasive Message

A communication intended to influence the attitudes, beliefs, or behaviors of others through various means, including logic and emotion.

Conditioned Response

A learned reaction to a previously neutral stimulus that has become associated with an unconditioned stimulus through conditioning.

Foot-In-The-Door Technique

A compliance strategy that involves getting a person to agree to a large request by first setting them up to agree to a modest request.