Marketers Can Take Advantage of the Variable Nature of Services

question 17

Multiple Choice

Marketers can take advantage of the variable nature of services by

• A)merging services with products.
• B)customizing services to meet customers' needs exactly.
• C)offering to expedite intangibles.
• D)expanding the standards gap.
• E)using strict standardization.

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Definitions:

Levied

Imposed by authority, typically referring to taxes, fees, or fines.

Total Surplus

The combined total of producer and consumer surplus, indicating the overall net gain for society from producing and consuming a product or service.

Government Imposes

Refers to regulatory actions, taxes, or policy decisions enforced by a government body to regulate social, economic, or environmental practices.

Equilibrium Quantity

The volume of goods or services that are provided and required when the price is at equilibrium.