When a Manufacturer Chooses One or More Retailing Partners, the Overriding

question 5

Multiple Choice

When a manufacturer chooses one or more retailing partners, the overriding consideration must be

• A)if customers can participate in mobile commerce.
• B)the retailers' customary distribution intensity.
• C)the satisfaction of the retailing partners.
• D)the greatest possible customer convenience and satisfaction.
• E)the overall cost to the manufacturer.

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Definitions:

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