Students of Marketing Often Overlook or Underestimate the Importance of Place

question 57

Multiple Choice

Students of marketing often overlook or underestimate the importance of place in the marketing mix simply because

• A) it happens behind the scenes.
• B) it conflicts with promotion.
• C) it occurs after making pricing decisions.
• D) no one is directly in charge of place decisions.
• E) the product itself is so much more important.

---

Definitions:

Sets Of Variables

Groups of variables or elements that are related and can be manipulated, measured, or controlled in research.

Null Hypothesis

A hypothesis in statistical analysis that proposes there is no significant difference or effect, often tested in order to be rejected in favor of an alternative hypothesis.

Research Hypothesis

A statement predicting the nature of the relationship between two or more variables of interest in a study.

Null Hypothesis

A statement or assumption that indicates no statistical significance exists in a set of given observations, serving as the default position that there is no effect or difference.