To Estimate Reach in Terms of Electronic Media, Marketers Can

question 22

Multiple Choice

To estimate reach in terms of electronic media, marketers can use the click-through rate (CTR) . To do so, they need to know the number of clicks and

• A)the number of destinations.
• B)the number of impressions.
• C)the cost per click.
• D)how much time consumers spend viewing the ad or page.
• E)the total number of clicks recorded by the industry.

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Definitions:

Training Evaluation

The process of assessing the effectiveness and impact of training programs, usually involving measures of participant learning, behavior change, and organizational outcomes.

Organizational Strategy

A company's comprehensive plan to achieve long-term goals, align operations, and utilize resources effectively to gain a competitive advantage.

Behaviour Modelling

A training technique that involves demonstrating desired behaviors as a way for learners to observe and then replicate the behavior in real-life scenarios.

Role-play

A training or learning technique in which individuals simulate actions and scenarios to practice responses, improve skills, or understand different perspectives.