At Ben's College,the Local Dunkin' Donuts Gives a 10 Percent

question 57

Essay

At Ben's college,the local Dunkin' Donuts gives a 10 percent discount to students.Is this price discrimination? Why or why not?

Understand the role of business letters in conveying significant messages and the implications of an apology in business communications.

Identify effective closing techniques for business messages that leave a positive impression on the recipient.

Realize the importance of reader benefits in business writing to engage and persuade the audience.

Understand the appropriate channels and modes for sending different types of messages.

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Definitions:

Cross-channel Consumer

A consumer who uses multiple channels or platforms (e.g., online, in-store, mobile apps) to interact with and purchase from brands.

Shops Online

Retail outlets or platforms that operate on the internet, allowing consumers to buy goods or services electronically.

Online Consumers

Individuals who purchase goods or services over the internet, utilizing digital platforms for shopping rather than traditional brick-and-mortar stores.

Visit Websites

The act of accessing and viewing content on web pages through a browser, usually for information or transaction purposes.