The Diffusion of Innovation Theory Focuses on

question 115

Multiple Choice

The diffusion of innovation theory focuses on

• A)the geographic boundaries of innovation.
• B)the relationship between pioneer brands and imitators.
• C)the psychological traits of innovators.
• D)the rate at which consumers are likely to adopt a new product or service.
• E)the way a product moves through the product life cycle.

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Definitions:

Thorndike

An American psychologist known for his work on learning theory that led to the development of operant conditioning within behaviorism.

Maslow

Refers to Abraham Maslow, a psychologist known for creating Maslow's hierarchy of needs, a theory in psychology regarding human motivation.

Approach-Oriented

A term used to describe behaviors or attitudes that are directed towards achieving positive outcomes or engaging with positive stimuli.

Fight-Or-Flight

The fight-or-flight response is a physiological reaction that occurs in response to a perceived harmful event, attack, or threat to survival.