Explain the Concept of the High\low Strategy

question 101

Essay

Explain the concept of the high\low strategy. Why is this an attractive strategy to marketers?

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Definitions:

Socially Based Speech

Communication that is influenced by or involves interactions with others, reflecting social contexts and relationships.

Lev Vygotsky

A Russian psychologist known for his work on cognitive development, particularly the concept of the Zone of Proximal Development.

Social Competence

The ability to interact effectively with others in various social contexts, understanding and managing personal and interpersonal behaviors.

Private Speech

The process of talking to oneself as a way of guiding through an activity or problem, often observed in young children as part of cognitive development.